RossoCorsa – ERP/CRM project
Results: automated administrative processes, centralised event and booking management, and optimised sales capacity.
ERP PROJECT · MOTORSPORT
RossoCorsa: custom ERP/CRM for event and track day management
RossoCorsa organises track days and circuit experiences for motorcycle enthusiasts, with events on Italian and international circuits.
SWD redesigned the client’s digital ecosystem, developing a new website and a custom ERP/CRM integrated with bookings, payments, administration, invoicing, add-on services and data analysis.
Sector
Motorsport and event organisation
Solution
Website + custom ERP/CRM
Scope
Event management, e-commerce, automation, CRM, data analysis
THE NEED
Centralise riders' purchase and payment process and make internal work more efficient
RossoCorsa used a platform with several limitations in day-to-day operations.
The main issues were: no credit card payments, bugs in event management, difficulty linking riders to teams, and fragmented management of bookings and services.
Our goal was to build a solution able to centralise the whole process, improving the rider’s purchasing experience and the efficiency of internal work.
THE SOLUTION
The solution for RossoCorsa
SWD redesigned RossoCorsa’s website and developed a fully integrated ERP and CRM platform tailored to their needs. A single platform manages events, circuits, orders, payments, document uploads, add-on services, invoicing and customer information, and of course analyses all the data.
ON TRACK WITH ROSSO CORSA
Courses, rental, support and bike preparation
Beyond track days, Rosso Corsa offers dedicated services to riders. All orders, payments and bookings go through the ERP/CRM platform developed by SWD.
FEATURES
Everything you need to organise your track events
The ERP for RossoCorsa was developed as an evolving system, able to add new features and dedicated services over time.
Complete CRM management of events and bookings
RossoCorsa’s ERP lets the team configure and manage events on different circuits centrally, defining availability, packages and purchasable services. Users see all the details, build their booking from the available modules, and the whole order is tracked on the platform, from the initial booking to payment and participation in the event.
ERP console and administration
The central console lets RossoCorsa’s staff control the entire sales and administrative flow. From the interface they can manage events, view orders and check payment status.
The system generates invoices and has been integrated with TeamSystem, the client’s existing tax and accounting software.
Rider area and garage
Each rider has a private area to manage their profile and garage and view their participation history.
Documents and services
Users can upload and download documents from their private area, such as medical certificates or motorcycle insurance.
Promotions and discounts
The system supports several promotional rules, with percentage or fixed-value discounts and promotions for specific packages or the last places available to fill an event.
History and analytics
The system keeps a history of user activity to analyse purchasing behaviour, preferences and use of services, for better decisions.
RESULTS AND BENEFITS
More efficiency, more control, more value
The new ERP has allowed RossoCorsa to turn previously fragmented activities into an integrated digital flow, from the user’s first purchase or booking through to administration and results analysis.
Less administrative work
Automated payments, orders and invoicing have reduced time and repetitive tasks.
Faster access to events
Physical access to track days is faster thanks to digitally managed documents and bookings.
Optimised capacity
Strategic use of discounts to reduce empty places and maximise revenue.
A more complete customer experience
Private area, garage, documents and dedicated special offers deliver a premium service.
Digital document management
A central archive of all documents and certificates for each user, making consultation, checks and retention easier.
MEASURABLE KPIs
Measurable KPIs and data analysis
The integrated ecosystem lets RossoCorsa monitor the commercial performance of events in real time and analyse customer behaviour in a structured way. The data shows which products, promotions and purchase methods deliver the best results.
Event performance
Tracking of sales, participants and revenue for each event, with trends and comparisons over time.
Services and modules
Analysis of the most purchased services and modules and their sales timing, to understand which parts of the offer generate the most interest.
Promotions and discounts
Tracking of discounts used, uptake of each promotion and performance against sales targets.
Payments and customers
Analysis of the most used payment methods and full customer history, with bookings and participation in previous years.
Does your company also work with separate tools?
Bookings, sales, payments and administration can live in a single system, built around the way you work. In a free call we analyse your process and show you where to save time and margin.
